#database provider

[datawala]

HNI Database Provider

Datawala, since its incorporation in 2010 are dedicated towards its clients for supplying regularly active and updated fresh market data for growth of its customers. Datawala is the best available among the data providers of stock market with accuracy and reliability. We do data mining of demat account holders and stock traders which are suitable for advisory companies, stock broking companies. We porvide Data of different types related to Share market. Mainly includes Equity Traders Data & Commodity Traders Data, apart from these we also have Intraday Traders, Mcx Traders, Nse Traders and many more data. We have a expertise team which accumulates data from various tools which assures quality leads to our clients.

[joyfulconnoisseursalad]

How an HNI Database Provider Can Help You Reach High-Net-Worth Individuals

In today's competitive business landscape, reaching the right audience is key to success. But what if your target market is a specific group of affluent individuals with significant investment power? This is where an HNI Database Provider like Datawala comes in.

Who are High-Net-Worth Individuals (HNIs)?

HNI stands for High Net Worth Individual. These are individuals with a substantial amount of investable assets. The exact definition of "high net worth" can vary, but it typically refers to someone with a net worth exceeding a certain threshold, often in the millions. HNIs are a powerful target audience for many businesses, including wealth management firms, luxury goods retailers, and exclusive service providers.

Why target HNIs with Datawala's HNI Database?

HNIs represent a unique opportunity for businesses. They have the financial resources to invest in your products or services, and they are often open to new and innovative offerings. However, reaching HNIs can be challenging. They are a relatively small group, and they are often bombarded with marketing messages.

This is where a reputable HNI Database Provider like Datawala can be invaluable. Datawala offers comprehensive and up-to-date databases of HNIs, segmented by various criteria such as location, industry, and investment preferences. This allows you to target your marketing efforts more effectively and reach the HNIs who are most likely to be interested in what you have to offer.

Benefits of using a Datawala HNI Database:

Increased ROI: By targeting your marketing efforts to a specific group of affluent individuals, you can see a significant increase in your return on investment (ROI).

Improved Lead Generation: Datawala's HNI databases provide you with valuable contact information, allowing you to generate high-quality leads that can be converted into paying customers.

Enhanced Brand Awareness: By reaching out to HNIs, you can raise awareness of your brand and establish yourself as a leader in your industry.

Streamlined Marketing Campaigns: Datawala's user-friendly platform makes it easy to target, segment, and manage your marketing campaigns, saving you time and resources.

Finding the Right HNI Database Provider

When choosing an HNI Database Provider, it's important to consider factors such as data accuracy, segmentation options, and customer support. Datawala stands out with its commitment to providing the highest quality data available. Their databases are constantly updated and verified to ensure accuracy. Additionally, Datawala offers a wide range of segmentation options, allowing you to target your marketing efforts with laser precision.By partnering with a reliable Database Provider, you can gain access to a valuable pool of potential customers and take your business to the next level. With Datawala's HNI databases, you can unlock the door to a world of opportunity and achieve significant growth in your target market.

[mlgindia01]

B2B Data : Complete Guide for 2023

Is your business struggling to come up with a steady stream of good leads? Then, all that your business will need is access to credible B2B data providers. But for a number of reasons, many businesses find it difficult to find accurate data.

But do not worry, we have got your back!

B2B data is a precious resource for business owners. Despite the fact that most businesses do not generate the data that ends up in their marketing channels and reports, that data is crucial nonetheless. The more data a company has, the easier it will be to improve their interactions with customers, improve the quality of their services, and add more value to what they offer.

In this blog, businesses will get an insight into the different ways B2B data can be used, what the benefits are, and what the current trends are.

FIRST THINGS FIRST, WHAT IS B2B DATA?

B2B data is information about other businesses including their decision makers.B2B data includes fields like the names of companies, their turnover, their profitability, the number of employees, their email addresses, phone numbers, and firmographics. There are several categorizations and forms of B2B data that answer the different needs of different firms. So, B2B data can include databases that are important for lead generation, developing demand, analytics, outbound sales, making a profile of the ideal customer, and many other marketing and sales tasks.

HOW DOES A BUSINESS GET RELIABLE B2B DATA? READ THIS!

Reliable B2B data is vital and is the foundation of any successful sales process, allowing businesses to conduct a successful campaign and have the best possible chances of closing transactions. B2B data can be obtained from a trustworthy source. So,  businesses would not have to spend as much time looking for it or worrying that they are missing important information to get the message across.

There are also data vendors who can help businesses save money on acquisition costs by focusing on finding prospects who match their customer profiles. Below, we will discuss the two primary sources from which B2B information is gathered:

1. A B2B Data Provider :

Detailing an Ideal Customer Profile with the help of an on-demand B2B data provider like MLG India is a realistic possibility. If there is specific information business owners need for their company, they may be rest assured B2B Database: that they will receive it. The data covers not only India but also across the world. Once they have decided on some criteria and the service provider has agreed to them, they will start making these contacts available on demand. This makes sure that no information that has already been collected is sent out again and that all data points are up-to-date within a few seconds. To make sure that businesses are only paying for the information they need, they can review by requesting a small sample size of the data and approve or reject contacts beforehand based on criteria like job title and department. Only contacts that have been approved for delivery will be sent to them; those that have been rejected will be deleted. As an on-demand data provider, MLG India offers its customers accurate data with data accuracies clearly outlined to rely on for their businesses to make the right decisions.

2. B2B Database :

A B2B database provider will have a long list of contacts that businesses can search for and obtain based on their requirements. A reliable database provider like MLG India will regularly update their information. Regardless of who a company is trying to reach or what kind of campaign is being run, they have access to a massive pool of contacts that they can start acquiring and marketing to right away. It’s possible to acquire only the quantity of data they need at any given time, much like on-demand generation, thereby minimizing data decay while taking full advantage of  B2B data purchasing.

LET US GO THROUGH THE USES OF B2B DATA

There are three categories under which the uses of B2B data fall: Generation of Leads, Outbound Sales and Analytics. Let us take a closer look at each of these to gain a better understanding:

1. Generation of Leads :

Most often, B2B data is used by the sales and marketing departments of businesses. As a result, businesses can utilize this information to better tailor their marketing and sales efforts, generate more leads, and improve their overall conversion rates. With the help of B2B data, companies may better tailor their offerings to the wants, interests, and goals of their potential customers. They can then contact only those people who would be interested in purchasing the product or service being offered. Reaching the Ideal Customer Profile, lead nurturing, lead scoring, cold outreach, account-based marketing, research, and analytics are some more uses of B2B data lead generation.

2. Outbound Sales :

Outbound sales refer to the process of generating leads and turning them into paying customers through marketing campaigns. Whether it is through email campaigns, social media ads, or live online chats, this is what it involves. More and more companies are relying on data to improve their outbound sales strategy. Data can be used to determine the ideal time of the day and week to send out an email campaign, as well as the best channels to use to get in touch with decision-makers.

3. Analytics :

Through the use of analytics, businesses may track and analyze client trends over time in order to foresee potential outcomes. It facilitates the gathering of customer behaviour data, which can then be used to enhance the customer experience and boost revenue. B2B data analytics has many applications including filling in market gaps, keeping tabs on the competition, enhancing internal operations, assessing potential dangers, developing new offerings, and monitoring market expansion.

4. INSIGHT INTO THE ADVANTAGES OF B2B DATA :

B2B data provides businesses with insights into the needs and preferences of their target audience. This helps businesses create more effective marketing strategies and target their campaigns more effectively.

For Sales Teams :

Helps in acquiring potential customers. 

Acquire a deeper understanding of the demands of the customers.

Determine the best persons to contact and how to get in touch with them.

Improve the quality of existing data in order to make better business judgments.

For Marketing Teams :

Create an ideal customer profile via B2B.

Boost lead generation.

Boost demand generation.

Make data-driven decisions.

Know the target audience in a better way.

For Revenue Operation Teams :

Enrichment of data for more precise insights to improve operations in B2B business.

Align sales, marketing, and customer success activities with a uniform set of objectives.

WHAT ARE THE TYPES OF B2B DATA?

Depending on the products and services or the selling process of the businesses, there are several types of B2B data they can use. Let us take a closer look at them.

1. Account and Contact Data :

Account data is the information on the target company or account. By getting access to account data, businesses can have a better insight in order to consider who to target and how to target- whether by personalizing their message or refining their proposal. Contact data is information on the decision makers/employees of the company or account that businesses want to target. It includes information like contact names, job titles, and email addresses. These contacts represent a company’s ideal customers, and its sales and marketing teams should focus their efforts on reaching out to them. The best method of getting their messages to each contact will depend on the information they have about the contacts.

2. Engagement and Intent Data :

Engagement data reveal how a prospect communicates with a business. This can reveal information like how long they spent on a business’s site, whether they have made a purchase from them before, and even whether or not they liked one of their social media posts. It can also be used to retarget potential customers who saw a company’s marketing materials but didn’t do what they wanted them to do (like open their email or click on their ad). When put together with intent data, this information is helpful because it shows how the prospect interacts with a company, which in turn shows how likely the prospect is to buy. Intent data refers to information gleaned from online habits and activities. It detects the user’s buying motivation to learn if and when they plan to buy. What they find out from the data will be about the goods and services they want to know more about. People who visit a company’s website, as well as those of their competitors and comparison sites, can be tracked to find out what they want. What they are interested in can be gleaned from signals like email openings, content downloads, and website visits. As a result, B2B providers might give more weight to accounts that are actively looking for a solution than to accounts that aren’t actively looking.

3. Firmographic Data :

Firmographic data are the various criteria used to classify businesses into categories. These can include industry, firm size, and revenue information. For instance, a segment can be developed to target companies in the Manufacturing industry with between 50 and 200 employees. It can be used by sales and marketing teams to target individual organizations, allowing them to personalize their offering to the company’s specific requirements.

4. Demographic Data :

Demographic data are the details that allow businesses to identify the individual they are targeting. They can utilize this descriptive data to categorize and segment their data into categories such as age, gender, and location. These characteristics can be based on their persona or location, and these can help them alter their offering or identify patterns in how certain individuals respond to their marketing campaigns.

5. Chronographic Data :

Chronographic data incorporates the element of time in relation to events or other changes that may present sales or marketing opportunities. Examples include a newly appointed leader, recently received funds or the process of employing new personnel. This type of information could be considered time-sensitive and presents an opportunity to provide an offer precisely when the recipient needs it.

6. Technographic Data :

Technographic data refers to the technologies (or technological stack) that a business’ target companies employ.  Technographic data is a type of data that provides insight into the technology used by a company or organization. These may consist of hardware, software, digital instruments, platforms, etc. As more and more technologies become available and are adopted by businesses, knowing which ones they use will help them tailor their proposal in a way that makes sense for them. This is especially advantageous for technology providers because technological data assists in identifying the best companies to target. Knowing critical information, such as whether the account is utilizing a competitor’s product or service, or is using an outdated automation technology, can aid in delivering the appropriate message to the appropriate account.

A QUICK RUN-THROUGH OF THE B2B DATABASE PROCESSES

B2B Data Sourcing

Nowadays, companies can acquire data that has been collected specifically for them. When it comes to business information, B2B data providers are the ones to turn to for access to databases or raw files on demand. Companies may get the most out of their data purchases by first taking a close look at their existing datasets and formulating a plan to fill in any gaps that might otherwise prevent them from gaining useful insights.

B2B Data Cleansing

As companies use data more and more, they are realizing how important it is to keep it clean. The process of fixing wrong or skewed information in a set of data is called “data cleansing.” Because business conditions change so quickly, missing or incorrect data in datasets is not uncommon. Therefore, it is crucial for B2B databases to routinely analyze their data for inaccuracies, missing data, duplication, etc.

B2B Data Validation

After cleaning the data, it is important for companies to make sure that the data is still correct. If they want to make sure their data is reliable, they need to validate it. After the data has been cleaned, this process uses validation criteria and constraints that have already been set up to make sure the data is correct and useful.

TOP B2B DATA TRENDS IN 2023 TO FOLLOW

Advances in Artificial Intelligence

B2B trends will continue to evolve as businesses strive to stay competitive in the ever-changing digital landscape. One of the major trends that will be seen is the use of artificial intelligence (AI). AI-driven technologies such as chatbots, natural language processing, and machine learning will be used to automate customer service, improve the customer experience, and provide more personalized services. Additionally, companies will be focusing on data-driven marketing and analytics to gain insights into customer preferences and behaviour. This will enable them to provide more targeted and personalized content to their customers. Data suppliers and purchasers alike place a premium on enhanced data quality and validation as the global data sphere expands, especially in the wake of the pandemic.

Buyer-centric Content Marketing Strategies

The COVID-19 pandemic has touched many sectors of business. As a result, there will be an increase in the adoption of customer-focused content marketing methods as more people move their work processes online. This rise provides a rich canvas for content marketers to customize their marketing campaigns.

Better Data Privacy

Businesses and governments all over the world are stepping up their efforts to protect the privacy and security of information that can be accessed online. Data governance is a movement that is likely to last for some time. It is to a company’s best advantage to follow data governance rules. Companies can fight data breaches and limit data-related risks by adhering to such standards.

Modern Ways of Brand and Product Positioning

Millennials and Gen Z customers are impacting all types of businesses with their spending habits. A big part of the buying public will not buy something until they feel like they know the brand and the products. So, it’s important for companies to put their brand values and the story behind their products on the packaging. Because Gen-Z values diversity, companies need to include openness and diversity in their digital marketing strategies.

FINAL WORDS!

Businesses have had success using B2B data to increase the number of opportunities they have, the quality of their leads, the depth of their market research, the harmony of their sales and marketing efforts, and in other ways. As the trend toward a more digital workforce continues, businesses will rely more and more on business-to-business (B2B) data to build partnerships with similar businesses and keep their return on investment (ROI) high. In the increasingly competitive world of B2B marketing today, success depends on reaching the right people at the right time with the right message. MLG India is the complete data solution for businesses. We are the best international data provider in  India, supplying data related to India and beyond. We can help businesses find relevant information and free up their team from time-consuming manual work.

[77dataprovider]

Best B2B Database Provider Company in India

77data.net is one of the leading industrial & b2b database provider companies in India.

[seoontumbler]

Investing in Quality B2B Email Lists

B2B email marketing lists are not only vital, but they are also more successful than in the past. Learn how good B2B email lists can benefit your marketing approach.

In today's customer-driven economy, knowing who to target, when to reach them, and through what channels may make or break a marketing endeavour. Through email lists and email marketing, a company or organisation can reach out to a large number of clients. A McKinsey & Company study discovered that email marketing is 40 times more effective than social media initiatives. It is the most effective approach for businesses to reach out to and capture the attention of their customers.

[databasecompany]

Data is a prominent source for business marketers around the world. Because a good database with all information helps a marketer target the right audience. At present, it can be difficult to pick the best data provider in India, especially from fake sites. These fake sites claim to provide the best data at no cost but actually do not do. If you are looking for safe and accurate data so 99datacd is handy for you.

[robo-dino-puppy]

horizon forbidden west | aloy 103/?

[void-of-unparalled-chaos]

I'm going to throw myself off a bridge

[dheerajsinghs-blog]

Home Furnishings Products & Materials Database Provider

[imarketer4udma-blog]

7 MOST POPULAR TYPES OF WEBSITES AND WHAT THEY INCLUDE

According to research, 38% of people will stop interacting if a website is poorly designed. This means that you should make sure that your website layout sends the right message and answers all your target audience’s questions. 

There are several types of websites that you can go for if you want to establish and improve your online presence in the market. Each one of them is designed to satisfy a specific purpose. So, which one should you go for? How can the right website design and layout help your business boom?

This article will explain the 7 most popular types of websites, their purposes, and features. Keep reading to learn more about them.

7 MOST POPULAR TYPES OF WEBSITES

There are currently more than 1 billion websites on the internet, and the number increases all the time. Some of them are definitely more successful than others, so it’s essential to pick the right website design for your business. 

Today, web development has become easier, so you can just log into a free website builder and have a functioning website. However, this doesn’t mean that you’ll be able to use the website to elevate your online presence. 

You should ask yourself questions like what should my website tell my target audience? How can I use my website design and layout to send a message to my prospects? 

Each type of website has specific features and purposes. We’ll discuss the most popular ones in this section.

1. Business Website

Purpose

Tell your target audience why they should work with you

Features

List of products and services

An About Page to tell the customers about your company

Contact information

A call to action

This is one of the most common website types. The company will share examples of past work and customer feedback and explain how to make an order or contact for more questions. In this type, visual branding is crucial, as the website layout should tell your target audience what your brand is all about. The design should be simple to answer as many questions as possible, making sure that the logo and typography complement the company’s message. Customers should be able to get the information they need without scrolling various pages.

2. eCommerce Website

Purpose

Sell online products and services

Features

High-quality images that show the products and services

Easy to navigate with clear sections

Details about your business, shipment, returns, and refunds should be clearly listed

Secure checkout and transactions

eCommerce websites are quite popular because the company sets up a website to sell its products and services online. Once you have an eCommerce website, you’ll have a functioning online shop that you can use with the physical store to increase your sales. 

There should be a section for customer service and an About Us section that tells your potential customers more about your business. Just like a business website, sticking to a consistent visual branding strategy is extremely important. Moreover, it should be simple so it doesn’t confuse users. 

3. Blog/News Website

Purpose

Provide valuable information about the industry or company

Features

Article lists

Tags for easy navigation

Updated posts

Can lead to an online store

Messages section for more information

The blog or news website should be related to your company’s niche and market, and it should be updated regularly with new posts or the latest news in your industry. The purpose of this website is to deliver valuable content that your target customers will appreciate. Think of what your target customers ask about, how to use your product, and what other products they can use to have a better experience. All these topics can provide excellent content for your blog.

4. Portfolio Website

Purpose

Display samples of work to attract customers

Features

High-quality images

Work samples

Contact information

Creating a portfolio website involves listing information about past projects to promote someone’s business. It can be used by individuals, especially those who work in a creative field, or by agencies and companies. This type of website can lead to an online shop or just display the contact information that customers need to get to the physical store or to contact the website’s owner. 

It should be easy to navigate and needs consistent updates. Your target audience should see that you’re engaging in successful projects to consider you for an upcoming one. 

5. Service Provider Website

Purpose

Offer an online service

Features

Easy to use

Payment options for subscriptions

This website will work for you if you offer an online service, like converting files to other types, a photo editor, or a grammar checker. The website should be easy to understand, and visitors should be able to access the tool instantly. In most cases, you can offer a limited version of your service that users can try for free. After that, they should be able to pay a subscription to access the tool’s full potential.

6. Landing Page

Purpose

The main part of a marketing campaign that leads to other pages where customers can learn more about your brand

Features

A single call to action

A brief description of the products and services

A clear visual brand

The landing page is a one-page website that your target audience reaches when they click the company’s link. Therefore, the website’s design should stick to the brand’s visual identity and should be simple and to the point. The landing page should work for lead generation, so customers can download an online catalog or learn more about the company’s products through a newsletter.

7. Wiki/Database Website

Purpose

A reference or index that provides a lot of information

Features

Easy search functions

Lots of linked pages

Ability to add comments or edit

This website serves as an index that shows a lot of information. When your target audience clicks any link, they’ll get transferred to another page that shows detailed information about your products or services. A database website can also be accessible to users who can contribute to the added content.

LET THE EXPERTS HELP

Are you wondering about how to build a website that serves your business purpose? Let our experts help you build the one that will improve your online presence and attract the right audience. A successful website starts with a successful web design, so click here to get yours today. 

[datawala]

How an HNI Database Provider Can Help You Reach High-Net-Worth Individuals

In today's competitive business landscape, reaching the right audience is key to success. But what if your target market is a specific group of affluent individuals with significant investment power? This is where an HNI Database Provider like Datawala comes in.

Who are High-Net-Worth Individuals (HNIs)?

HNI stands for High Net Worth Individual. These are individuals with a substantial amount of investable assets. The exact definition of "high net worth" can vary, but it typically refers to someone with a net worth exceeding a certain threshold, often in the millions. HNIs are a powerful target audience for many businesses, including wealth management firms, luxury goods retailers, and exclusive service providers.

Why target HNIs with Datawala's HNI Database?

HNIs represent a unique opportunity for businesses. They have the financial resources to invest in your products or services, and they are often open to new and innovative offerings. However, reaching HNIs can be challenging. They are a relatively small group, and they are often bombarded with marketing messages.

This is where a reputable HNI Database Provider like Datawala can be invaluable. Datawala offers comprehensive and up-to-date databases of HNIs, segmented by various criteria such as location, industry, and investment preferences. This allows you to target your marketing efforts more effectively and reach the HNIs who are most likely to be interested in what you have to offer.

Benefits of using a Datawala HNI Database:

Increased ROI: By targeting your marketing efforts to a specific group of affluent individuals, you can see a significant increase in your return on investment (ROI).

Improved Lead Generation: Datawala's HNI databases provide you with valuable contact information, allowing you to generate high-quality leads that can be converted into paying customers.

Enhanced Brand Awareness: By reaching out to HNIs, you can raise awareness of your brand and establish yourself as a leader in your industry.

Streamlined Marketing Campaigns: Datawala's user-friendly platform makes it easy to target, segment, and manage your marketing campaigns, saving you time and resources.

Finding the Right HNI Database Provider

When choosing an HNI Database Provider, it's important to consider factors such as data accuracy, segmentation options, and customer support. Datawala stands out with its commitment to providing the highest quality data available. Their databases are constantly updated and verified to ensure accuracy. Additionally, Datawala offers a wide range of segmentation options, allowing you to target your marketing efforts with laser precision.By partnering with a reliable Database Provider, you can gain access to a valuable pool of potential customers and take your business to the next level. With Datawala's HNI databases, you can unlock the door to a world of opportunity and achieve significant growth in your target market.

[anydata]

Lead Generation South Africa

Any Data is a lead marketing solutions provider with key focus on effective, responsible marketing activities to promote lead generation for B2C marketing and B2B marketing in South Africa.

Contact us for pricing and more information! 036 325 6891 info@anydata.co.za www.anydata.co.za

[accountsend]

How can AccountSend.com increase your sales, lead generation and business development efforts?

Article by Jonathan Bomser | CEO | AccountSend.com

AccountSend.com is a powerful tool that can help businesses increase their sales, lead generation, and business development efforts. With 30 Million B2B decision maker contact email addresses, phone numbers , job titles, locations and other info, AccountSend is a must have for any B2B lead generation and sales efforts.

Here are some ways in which AccountSend.com can benefit your business:

Targeted Outreach: AccountSend.com provides businesses with access to a comprehensive database of decision-makers at companies of all sizes and industries. With this information, businesses can create targeted outreach campaigns to connect with the right people and increase their chances of generating leads and closing deals.

Personalized Messaging: With AccountSend.com, businesses can create personalized messages that are tailored to specific industries, job titles, and other relevant factors. This can help increase the effectiveness of outreach campaigns and improve the chances of converting prospects into customers.

Seamless Integration: AccountSend.com can seamlessly integrate with a variety of CRM systems, making it easy to manage and track outreach campaigns. This integration can also help businesses keep their database up-to-date and ensure that they are targeting the right people.

Real-Time Analytics: AccountSend.com provides businesses with real-time analytics that allow them to track the effectiveness of their outreach campaigns. This information can be used to optimize future campaigns and improve overall sales and lead generation efforts.

Customizable Templates: AccountSend.com offers customizable templates for outreach campaigns, allowing businesses to create professional-looking emails and other marketing materials quickly and easily. This can help save time and increase efficiency in the sales and marketing process.

Overall, AccountSend.com can be a valuable tool for businesses looking to increase their sales, lead generation, and business development efforts. By providing access to a comprehensive database of decision-makers, personalized messaging, seamless integration, real-time analytics, and customizable templates, businesses can optimize their outreach campaigns and improve their chances of success.

[breakingjen]

.

[liu-anhuaming]

Two things:

How do you insulate your windows? (What do you use)

How are you cleaning up your spreadsheets? (Having a hard time figuring this one out)

wow this has been sitting in my inbox for at least a month 💀 sorry about that, let me make it up to you by answering your question in way more detail than you probably wanted

i insulate my windows using these special plastic sheets that you tape to the window frame. this is what i've bought the past couple years. you basically put the double sided tape on the window frame, attach the plastic, then use a hair dryer to get the plastic to shrink (i skip this step because it never really works for me, but i'm probably just doing it wrong lol). doing this adds another layer of insulation to your windows, and means cold air stays out while your lovely heated air stays in

as for the spreadsheets: i work in printing and mailing, so whenever my company wants to send out a large mailing, the first step is making sure all of the addresses are correct. this means running a spreadsheet containing all of the addresses through a program that pulls data from the usps that then tells us if the address is one that the post office can actually deliver to. the way it tells us this is by giving addresses a dpv indicator. if the address comes out with a dpv of y, then we don't have to do any more work with it; it's already fine.

the real work comes in when the dpv is d, s, or n. the link i placed above explains what these are, but for context a "secondary" means an apartment/unit number. when it comes to "failed" addresses (aka addresses that don't get marked y), we mostly get d's or s's. so when the dpv is d, we have to basically cyberstalk a person to see if we can try and find their apartment number (the ethics of this are.....not the greatest imo). other times, this means that the address with an apartment number hasn't been verified by the usps, but the address without the apartment is verified, so you might just have to delete the apartment number.

when an address comes back marked as s, that typically means there's an apartment number provided but there's still something wrong. maybe the apartment number is formatted incorrectly (e.g., just this friday i came across an address that was put in our database with as "Apt 105E", but when i looked into that building's apartment numbering system, i learned there is no such apartment, but there is an apartment 10SE, so i was able to deduce that someone probably misread an "S" and a "5")

the thing with addresses marked d or s is that, even if you can't find a corrected address, if you send it out anyway there's still a non-zero chance the usps will be able to deliver it.

when an address is marked n it's usually because there's just some ridiculous fucking typo or the zip code's +4 has been deleted and the usps doesn't have a +4 listed for these addresses which means we have to go hunt it down (which btw, if you need to find your zip's +4 the usps has a neat tool to help you find it! just a note tho: if you use it be sure to include your apartment number). these ones can also be for weird typos or conversions that happen when the spreadsheet is run through the system though.

one common error is a slash getting turned into an underscore. so there are addresses that include 1/2 but become 1_2, which the usps does not recognize as a real address, so i just have to change it back to 1/2. there's also this weird error in our database with florida addresses where they get entered as "123 street name Fl, city name, FL, zip code, USA" so i have to delete that extra "Fl" that's added after the street address. it's really annoying and i hate whoever entered all of these florida addresses into our database

there's also been countless instances where someone copy and pasted an address from our database but weren't double-checking their work and didn't copy the whole address. so they copied "23 street name", which comes back as failed, so i go to check out this person in our database just to find out their address is "123 street name" and some bozo didn't copy the first number of the address

my personal favorite dpv of n i've encountered (read: the most infuriating) is the time someone just put the street address as "Main Street". no building number whatsoever. that one really made me wanna fight someone

so once we've gone through all of the failed addresses, we can start printing the materials for the mailing and sending things out. sometimes we've got a handful of failed addresses to sort through, sometimes we've got a couple hundred. the volume usually depends on how large the mailing is

but yeah, that's the basics of what i mean when i say i'm cleaning up a spreadsheet